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Research papers

Environmental information in healthcare marketing

One of the most significant developments over the last decade has been the growing importance of environmental considerations. This has affected all walks of industrial life and there can be few manufacturing companies that have not been exposed to...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Alan Sheppard
September 1, 1981
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Citation

Sheppard, A. (1981a, September 01). Environmental information in healthcare marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/environmental-information-in-healthcare-marketing


Research papers

Product innovation

The pharmaceutical industry, as we all know, is subject to increasing social and environmental pressures. The effects of these pressures - and the way industry responds to them over the next decade - is the theme of this ESOMAR conference. There are...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Alan Sheppard
February 1, 1979
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Citation

Sheppard, A. (1979a, February 01). Product innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/product-innovation